During Giving Tuesday, the consumer focus will shift from shopping to charity.
This is the fourth year for Giving Tuesday, a global philanthropic campaign to inspire people to donate to charities close to home and around the world. It’s also an unofficial kickoff to the charitable giving season when many people focus on end-of-the-year giving.
It’s also become a social media campaign, using the hashtag #GivingTuesday. It’s not just about giving but service and volunteering as well.
Giving Tuesday was created by 92nd Street Y, a cultural center in New York City that raising awareness around the concept of service and giving back, whether money or time. Last year, more than an estimated $46 million was raised for charities worldwide.